Thet Win — Los Angeles

Systems
& Stories

The next generation of systems will not simply automate workflows — they will shape decisions, behavior, and human experience. I build intelligent platforms that combine AI, behavioral design, and narrative thinking to drive meaningful outcomes.

Systems ArchitectPlatform StrategistCreative Technologist
Scroll
01

Profile

Architecture → Internet 1.0 → AI

Trained as an architect, formed by the first Internet, now working at the frontier of AI — twenty-five years of translating ambiguity into systems that ship.

Thet's master's thesis at UCLA was written on the Internet itself — as Internet 1.0 was being born. That instinct for structure carried from buildings to platforms: early eCommerce leadership at Walt Disney Internet Group, then Fortune-200 delivery at SapientNitro, Accenture Digital, and Concentrix Catalyst, where he served as Vice President of Digital Solutions across the Americas and Australia.

Today he is Co-Founder and CTO of Finja Financial, a behavioral-finance platform, and Strategic Advisor for AI & technology transformation through Stratium.Digital. M.Arch, UCLA; executive studies at Kellogg, Northwestern.

Thet Win
Thet Win — Los Angeles
0+yrsAcross the Internet era — 1.0 to AI
0+Enterprise accounts advised at Concentrix
$0MMobile-first commerce engagement led
0+Person creative team directed, concept to screen
2025 — Present

Co-Founder & CTO Finja Financial

Expand

Behavioral-finance platform for decision support and AI-assisted operations. Leads platform architecture, product execution, and integration strategy across mobile, cloud-native, data, and event-driven systems — with governance, reliability, and human-centered guidance at the core.

2024 — Present

Strategic Advisor, AI & Transformation Stratium.Digital

Expand

Advises clients on platform modernization, AI-enabled operating models, and CX transformation — capability assessments, solution architecture frameworks, and modernization roadmaps including a major enterprise re-platforming RFP.

2021 — 2023

Vice President, Digital Solutions Concentrix Catalyst

Expand

Led solution strategy across North America, LATAM, and Australia — 30+ accounts, contributing to 30% account growth. CX, commerce, data, cloud, and AI/GenAI strategies across Salesforce, GCP, AWS, and Genesys.

2016 — 2021

Digital Strategy & Technology Advisor Independent

Expand

Drove 110% order-value growth for a major U.S. retailer while cutting $400K in costs; delivered enterprise MarTech strategy for a leading U.S. bank through Publicis Sapient; shaped headless commerce and AI personalization concepts with Amplience, commercetools, and Lucidworks.

2014 — 2016

Delivery Lead Accenture Digital

Expand

Co-led a winning $3M global commerce re-platforming pursuit for a premier energy client; directed platform roadmaps for a leading Mexican conglomerate; led digital strategy for Myanmar Post & Telecom with cabinet-level stakeholders.

2011 — 2014

Director of Technology SapientNitro

Expand

Directed digital commerce for Fortune 200 clients — including a $9M mobile-first shopping experience for the largest U.S. wireless provider and a $2M global eCommerce initiative for a leading Australian retailer.

Origins

Architecture to Internet 1.0 UCLA · Disney · Medtronic · Oracle · ATG

Expand

M.Arch at UCLA with a master's thesis on the Internet itself. Early eCommerce leadership at Walt Disney Internet Group, then Medtronic, Oracle Commerce Consulting, and Art Technology Group. Later: executive studies at Kellogg, Northwestern.

02

Writing

Essays & frameworks — Medium / LinkedIn
The Yellow Robe
Essay — Medium

Meditation, Memory, and My Father's Yellow Robe

A conversation across time — revisiting a father's poem on self, suffering, and samsara, as both reader and son.

Read on Medium
Storyscaping Part 1
Series — Part 1

Storyscaping in CX Transformation: The Framework

Beyond storytelling — immersive brand worlds where customers shape the narrative in real time, amplified by AI.

Read on LinkedIn
Storyscaping Part 2
Series — Part 2

Orchestrating the Storyscape: CRM, CDP, Commerce & Integration

How the platform layer enables adaptive, intelligent, timely experience orchestration at scale.

Read on LinkedIn
Storyscaping Part 3
Series — Part 3

Powering the Living Storyscape: AI, Analytics & Readiness

What makes AI transformative isn't the tech — it's orchestration across platforms, people, and purpose.

Read on LinkedIn

By day, the discipline of systems. After dark, the stories and signals worth your attention.

03

Thet's Brief

Daily signal for decision makers

Curated, synthesized, prioritized. Daily briefings across AI, geopolitics, culture, and Myanmar — the signals that matter, separated from the noise.

Observatory under the Milky Way The Observatory — scanning the horizon, nightly

Latest briefings

Live feed
All briefings
A Sunny Day — musical film A Sunny Day — sun emblem with the three-finger salute

04 — Creative Leadership

We will reclaim our stolen sunshine.

A Sunny Day — a musical film of Myanmar's fight for freedom, written, directed, and produced by Thet Win from concept through global distribution.

Conceived after the 2021 coup, performed live in Los Angeles and San Francisco, and released as a film screened across five countries, A Sunny Day weaves the voices of Myanmar's diverse ethnic communities into a narrative of resilience, unity, and hope. Its 30-song soundtrack streams on every major platform.

Thet led a 60-member multidisciplinary team across composition, staging, post-production, DRM-protected distribution, and audience engagement — earning a presidential commendation from Myanmar's National Unity Government.

60+Member creative team
5Countries screened
$1M+Raised for humanitarian aid across all productions
30+Song soundtrack, all platforms
A Sunny Day — Nagani
A Sunny Day — performance
A Sunny Day — on stage

Also

Producer, editor, and colorist for the award-winning Broken Dreams (Best Asian Film, Kolkata International Film Festival 2023), Rays of Hope, and The Road Not Taken — post-production and distribution support contributing to humanitarian aid across productions.